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Become a Freelance Digital Marketing Professional

This guide will show you the steps to follow to become a freelance digital marketer. It’s a complete guide for beginners to freelancing or those who want to make a career switch and enter the exciting world of digital marketing.

The following topics are covered:

What is freelance digital marketing?

What does a freelance marketing professional do?

How to become a freelance digital marketer

How much do digital marketing freelancers make?

Where to find the best freelance digital marketing jobs?

I started my freelancing career 15 years ago as an SEO professional and later as a digital marketing consultant. I’ve done freelancing work for a number of years before starting a digital marketing agency.

Over the years I’ve learned many things and made a lot of mistakes and in this guide, I’ll explain the best and quickest path to follow to build a freelance business and start making money by offering digital marketing services to clients.

What is freelance digital marketing?

Freelance digital marketing is the name given to marketing professionals who offer freelancing services to clients. Digital marketing freelancers usually work from home and help companies with various digital marketing related tasks.

The demand for digital marketing jobs is on the rise and this makes freelance digital marketing a great career option.

What does a freelance marketing professional do?

Unlike other freelancing jobs, a freelance marketing professional has to wear many hats. Digital marketing has a number of channels and processes and you need to have the required skill set to offer a range of services to clients.

In addition to the technical tasks, as a freelancer, you also need to know how to prepare work proposals for clients, manage invoices and accounting, project management, and reporting.

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To give you an idea of what the actual job looks like, these are the most common tasks executed by marketing freelancers:


  • Monitoring job posting websites for new project opportunities
  • Submitting job proposals to secure new clients
  • Meeting / communicating with new and existing clients
  • Responding to emails
  • Connecting with other freelancers
  • Working on your own website or blog
  • Building your personal brand
  • Optimizing client websites for search engines (SEO)
  • Running PPC campaigns on platforms like Google Ads and Bing Ads
  • Executing campaigns on Facebook (free and paid)
  • Designing email marketing campaigns
  • Creating content to satisfy the needs of the various online marketing campaigns
  • Creating a digital marketing strategy and action plan for clients
  • Preparing monthly project reports
  • Issuing invoices to clients

How to Become a Freelance Digital Marketer

These are the steps to follow to become a digital marketing freelancer.

  • Build the necessary skills
  • Build your personal website
  • Start a digital marketing blog
  • Build your personal brand
  • Make connections with other freelancers
  • Choose your specialty
  • Learn how to create a services proposal
  • Set your prices
  • Register your business entity
  • Pick up your tools
  • Get your first client
  • Gather customer reviews and build your portfolio
  • Organize your time wisely
  • Plan your next steps