Search Engine Marketing

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Search Engine Marketing Overview

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification online ta training course includes a detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing, and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry during this SEM Marketing course.


What’s the Difference Between SEO and SEM?

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.


What will you learn in this SEM course in Digital Computer Classes?


From these best SEM Courses, you will learn about:


  • Introduction to Search Engine Marketing
  • Various aspects of the Google AdWords program
  • Choosing the right keywords for an advertising campaign
  • Various keyword match types and their significance
  • Familiarizing with the PPC auction model
  • Setting up the ad campaign and the right pricing
  • Structuring the campaign based on various conversion factors
  • Analyzing the performance with the right metrics
  • Creating dynamic ads and split test campaigns
  • Google Display Network and video ad campaigns

digital computer classes