Social Media Optimisation

digital computer classes


Through this module, you will learn Social Media Marketing on platforms like Facebook, Instagram, Twitter, LinkedIn & Reddit. It will help you in creating a social media marketing strategy, its implementation, and execution for B2B and B2C brands, providing a detailed understanding of social media.

You will also be able to develop an integrated social media marketing strategy for businesses, starting from ideation to its final implementation, and also build effective video creatives and ad graphics for their social media marketing campaigns using simple online editing tools like Canva.

Through this SMO Module, you will gain mastery of advertising on Social Media, by understanding audience segmentation and campaign creation using Facebook Ads Manager. You will also learn LinkedIn Marketing Strategies and Advertising, and will also become efficient in Twitter & Reddit Marketing

Social Media Optimization (SMO): it is the process of increasing the awareness of a brand, product, service, or event through different social media channels and communities to make viral publicity. SMO and SEO both are aiming to drive more traffic to your website.

Social media optimization includes:

  • Social Media channel optimization
  • RSS feeds
  • Social Bookmarking
  • Social News
  • Video
  • Blogging


Learning Outcomes

  • Current Social media trends and implications
  • Social media usage statistics
  • Social media plan Making
  • Customer engagement
  • How to acquire new customers
  • Influencer Marketing
  • Learn more about Blogging, YouTube, Facebook, Twitter, LinkedIn, and Instagram
  • Tools used for SMO
  • Build, measure, and watch social media plans

digital computer classes