Website Planning

digital computer classesPlanning a new website? To help ensure you don’t miss any crucial steps in building your website, follow the simple P.L.A.N. acronym to create a web presence that will help you reach your home business goals.

What P.L.A.N.​ Stands For

To help you understand what your website will need, use the P.L.A.N. acronym:

Prepare – Identify your target audience, appropriate website tone, and goals.

Landscape – Think through how you would like your website to be able to function. More specifically, what features need to be on your site?

Aesthetics – The way your website looks and feels is just as important as what it can do. Think about what colors and images you want on your site and how your site compares to your competitors.

Navigation – It is important to plan how you want your audience directed through your website. By thinking through what pages you need and how they should be

Here are nine steps to follow that will ensure your new website delivers effectively for your business and delights your users.


  1. Create User Personas
  2. Do Some Competitor Research
  3. Decide on an SEO Strategy
  4. Complete a Content Inventory
  5. Allocate Your Resource
  6. Plan a Card Sorting Session
  7. Finalise Your Sitemap
  8. Consider Your Call to Action
  9. Pick a Suitable CMS

digital computer classes